Snapple is drawing 210x more Wikipedia traffic than normal

What this article is

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper, based in Plano, Texas, United States. Snapple originated as an apple juice first produced in 1972 by Unadulterated Food Products, with the name Snapple a portmanteau derived from the words snappy and apple.

Summary text from the Wikipedia article "Snapple", available under CC BY-SA 4.0. Read the full article.

Where editors were working

Wikipedia editors made 8 edits to this article on 2026-07-26, concentrated in these sections. This is evidence about the surge, not an explanation of it.

• K symbol
• Kosher certification
• Real Facts
• Snapple and New York City schools

What changed that day

The article grew by 482 characters that day. The largest single addition was 372 characters to Real Facts. See everything that changed on 2026-07-26 in Wikipedia's own diff view — that is where the reason for a surge is usually visible, written and sourced by the editors who were following the story.

How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.