Wikipedia readers turned to Roblox at 643x the usual rate

What this article is

Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users. It was developed by David Baszucki and Erik Cassel in 2004, and released to the public in 2006. As of February 2025, the platform has reported an average of 85.3 million daily active users. According to the company, its monthly player base includes half of all American children under the age of 16.

Summary text from the Wikipedia article "Roblox", available under CC BY-SA 4.0. Read the full article.

How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.