Wikipedia readers turned to Reform UK at 39x the usual rate

What this article is

Reform UK, also known as the Reform Party, is a right-wing populist and far-right political party in the United Kingdom. It has seven members of Parliament in the House of Commons, two members of the London Assembly, thirty-four members of the Senedd, seventeen members of the Scottish Parliament, two police and crime commissioners, and controls twenty-six local councils. It is to the right of the Conservative Party. Nigel Farage has been leader of Reform UK since June 2024.

Summary text from the Wikipedia article "Reform UK", available under CC BY-SA 4.0. Read the full article.

Rose at the same time

1 other article that this one is connected to surged alongside it. What they have in common is left to you — the pageview record shows that attention moved together, not why.

• Nigel Farage British politician and broadcaster (born 1964)

How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.