Wikipedia readers turned to Practical Magic 2 at 11x the usual rate

What this article is

Practical Magic 2 is a 2026 American romantic fantasy film directed by Susanne Bier from a screenplay by Akiva Goldsman, Georgia Pritchett, and Kelly Marcel, based on the 2021 novel The Book of Magic by Alice Hoffman. The sequel to Practical Magic (1998), the film stars Sandra Bullock, Nicole Kidman, Dianne Wiest, and Stockard Channing reprising their roles from the previous film, alongside new cast members Joey King, Lee Pace, Maisie Williams, and Xolo Maridueña.

Summary text from the Wikipedia article "Practical Magic 2", available under CC BY-SA 4.0. Read the full article.

Where editors were working

Wikipedia editors made 16 edits to this article on 2026-09-12, concentrated in these sections. This is evidence about the surge, not an explanation of it.

• Critical response
• Box office
• Cast
• Reception

What changed that day

The article grew by 834 characters that day. The largest single addition was 663 characters to Critical response. See everything that changed on 2026-09-12 in Wikipedia's own diff view — that is where the reason for a surge is usually visible, written and sourced by the editors who were following the story.

How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.