Pikachu is drawing 40x more Wikipedia traffic than normal

What this article is

Pikachu is a Pokémon species in Nintendo and Game Freak's Pokémon media franchise, and the franchise's mascot. First introduced in the video games Pokémon Red and Blue, it was created by Atsuko Nishida at the request of lead designer Ken Sugimori, with the design finalized by Sugimori. Since Pikachu's debut, it has appeared in multiple games including Pokémon Go and the Pokémon Trading Card Game, as well as various merchandise. While Pikachu has been primarily voiced in media by Ikue Ōtani, other actors have also voiced the character including Kate Bristol, Ryan Reynolds, Kaiji Tang, Hidetoshi Nishijima, Tōru Ōkawa, and Koichi Yamadera.

Summary text from the Wikipedia article "Pikachu", available under CC BY-SA 4.0. Read the full article.

How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.