Loop Tour is drawing 90x more Wikipedia traffic than normal

What this article is

The Loop Tour is the sixth concert tour by the English singer-songwriter Ed Sheeran, in support of his eighth studio album, Play (2025). The tour began on 16 January 2026 in Auckland, and is set to conclude in Mexico City, on 11 December 2026.

Summary text from the Wikipedia article "Loop Tour", available under CC BY-SA 4.0. Read the full article.

Where editors were working

Wikipedia editors made 35 edits to this article on 2026-09-16, concentrated in these sections. This is evidence about the surge, not an explanation of it.

• Background
• Macklemore controversy
• Tour dates

What changed that day

The article grew by 2,337 characters that day. The largest single addition was 1,417 characters. See everything that changed on 2026-09-16 in Wikipedia's own diff view — that is where the reason for a surge is usually visible, written and sourced by the editors who were following the story.

Rose at the same time

1 other article that this one is connected to surged alongside it. What they have in common is left to you — the pageview record shows that attention moved together, not why.

• Ed Sheeran English singer-songwriter (born 1991)

How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.