Karlie Kloss is drawing 83x more Wikipedia traffic than normal

What this article is

Karlie Elizabeth Kloss is an American supermodel and entrepreneur. She was a Victoria's Secret Angel from 2013 until 2015, when she enrolled as a student at New York University. By 2019, Kloss had appeared on 40 international Vogue covers. She has signed with several top modeling agencies throughout her career, including Elite Model Management, Next Management, IMG Models, and The Society. From 2019 to 2020, she was the host of the reality competition television series Project Runway.

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How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.