Breyers is drawing 450x more Wikipedia traffic than normal

What this article is

Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Since 1993, Breyers was owned and managed by the British conglomerate, Unilever, which incorporated Breyers with other Unilever ice cream brands into the Magnum Ice Cream Company in 2025.

Summary text from the Wikipedia article "Breyers", available under CC BY-SA 4.0. Read the full article.

How this was measured

Views are Wikimedia's own pageview counts for en.wikipedia, filtered to agent=user so automated traffic is excluded. The baseline is the median of the previous 60 days, which is used instead of the mean so that an earlier surge cannot flatten a later one. The multiple is the day's views divided by that median.